The Effects of Behavioral Intention on Din Tou Cultural Performers’ Perceived Value and Spiritual Health in Temple Fairs

Purpose-The purpose of this research is to investigate the relationships between Din Tou cultural performers’ perceived value, spiritual health, and behavioral intentions. Research methodology-The online Google questionnaires were distributed convenient sampling method was used for investigating through temple fair activities also issued in training centers central Taiwan. 255 valid returned, effective response rate 91%. The data analyzed by using Confirmatory Factor Analysis (CFA) Structural equation modeling (SEM). Findings-The results show that value performers has a positive impact on both health intentions, obtain satisfaction their understanding culture brought performances. When are attractive enough performances more meaningful, will further deepen impression enhance sense participation.